Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A diamond’s beauty, rarity, and price depend on the all the aspects of cut, clarity, carat, and color, however cut is the most important.

The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.

Once you have established the different characteristics that are most important to you, one of our diamond experts or GIA, Graduate Gemologists can then begin to show you various options with accurately quoted prices. The formulas for Excellent/Ideal Cut diamonds and Very Good or Premium Cut Diamonds are listed below .